{"id":3939,"date":"2018-04-18T17:21:35","date_gmt":"2018-04-18T17:21:35","guid":{"rendered":"http:\/\/www.compuclever.com\/posts\/?p=3939"},"modified":"2020-08-07T18:38:31","modified_gmt":"2020-08-07T18:38:31","slug":"protect-your-privacy-identity-on-facebook","status":"publish","type":"post","link":"https:\/\/www.compuclever.com\/posts\/protect-your-privacy-identity-on-facebook\/","title":{"rendered":"How to Protect Your Privacy &#038; Identity on Facebook &#8211; Part 2"},"content":{"rendered":"<p>In our <a href=\"https:\/\/www.compuclever.com\/posts\/facing-truth-facebook-privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part 1 article<\/a> we covered news related to the Facebook privacy scandal. In Part 2, we will emphasize what you can do.\u00a0 We\u2019ll provided three best-practice recommendation for protecting your identity and privacy.<\/p>\n<h1>Our Private Data<\/h1>\n<p>As Facebook users we accept the privacy policies when we sign on.\u00a0 For the most part we don\u2019t even read over the extensive policy pages. \u00a0Instead we set up our account and enter data related to our personal lives.\u00a0 We understand in the process this information gets recorded and stored.<\/p>\n<h2><strong>Take Action:<\/strong><\/h2>\n<p>We recommend that you get a clear idea of how much and what kind of data Facebook collects on you.\u00a0 Check out the <a href=\"https:\/\/www.compuclever.com\/posts\/facing-truth-facebook-privacy\/#download_fb_data\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cData In\u201d section of our previous article<\/a> for directions on accessing the data Facebook has collected from you.<\/p>\n<p>Facebook is a free service and we can expect that they make revenue by providing our data to advertisers.\u00a0 What many of us are not aware of is that they pass on our data to third party developers and organizations.<\/p>\n<p>This is why we can sign on to a new app or online service using our Facebook login.\u00a0 Right away they can access our data so that it is easier for us to create a new account with the third party app rather than having to enter all the personal information they require once again.<\/p>\n<p>But what kinds of control are in place once our data leaves the hands of Facebook?\u00a0 What kind of regulations are there to protect our privacy and information?\u00a0 This is what Facebook\u2019s Mark Zuckerberg has to address.<\/p>\n<h1>Facebook Updates<\/h1>\n<p>In the past Facebook has revised its privacy policies.\u00a0 However, these previous revisions have been toward openness and sharing rather than protection of privacy.\u00a0 Unfortunately, \u201c\u2026they were optimizing for profitability rather than security and privacy of their members\u201d says David Kirkpatrick author of the Facebook Effect.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>Zuckerberg\u2019s promise at the beginning of this year was to fix Facebook in 2018 \u2013 this is no small task.\u00a0 In fact, he has stated that fixing the company\u2019s problems will take years.<\/p>\n<p>Presently, users are informing users in their News Feed if they&#8217;re among the millions of people whose data was improperly harvested by Cambridge Analytica.<\/p>\n<p>Other changes we can expect in the near future: <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/p>\n<ul>\n<li>Users will receive notice of all apps they use and what data is shared with those apps.\u00a0 They then have a chance to delete apps they no longer want.<\/li>\n<li>Facebook will restrict access to certain data that applications can acquire.<\/li>\n<li>The option to search for users by entering a phone number or an email address will be removed.<\/li>\n<li>Facebook will set out to delete all logs after a year and only time of calls will be collected.<\/li>\n<li>New policy will also make users aware that WhatsApp and Instagram are part of Facebook and that the companies share information about users.\u00a0 WhatsApp will still have a separate policy while Facebook and Instagram continue to share one.<\/li>\n<\/ul>\n<h1>Free<\/h1>\n<p>Whenever something is offered for free we need to ask: how is this business generating revenue?\u00a0 Some companies offer a trial license for their software as a means to test drive the service.\u00a0 Others rely on donation.<\/p>\n<p>In the case of Facebook, it is free to users but there are associated costs.\u00a0 Not only does Facebook sell data to advertisers who then place ads that are targeted to meet our purchasing preferences, they also harvests our data for app developers as well.<\/p>\n<div class=\".quick_facts\">\n<p style=\"padding-left: 30px;\"><strong>Surveillance Capitalism:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">One term being used in many news sources related to this Facebook scandal is \u201csurveillance capitalism\u201d.\u00a0 Shoshana Zuboff, Harvard Business School professor states that it drives much of the internet.<\/p>\n<p style=\"padding-left: 30px;\">It&#8217;s behind most of the &#8220;free&#8221; services, and many of the paid ones as well. \u00a0It utilizes psychological manipulation in the form of personalized advertising to persuade you to buy something or do something, like vote for a candidate.<\/p>\n<p style=\"padding-left: 30px;\">\u201c\u2026while Facebook is one of the biggest players in this space, there are thousands of other companies that spy on and manipulate us for profit.\u201d <a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a><\/p>\n<\/div>\n<p>We need lawmakers to force these companies into the public spotlight and to enforce lawful conduct.<\/p>\n<h1>Regulation<\/h1>\n<p>Although Facebook is in the process of change and updates we need to ask: how is it possible to keep private data secure after it\u2019s sold to third parties?\u00a0 Facebook has admitted that it is impossible to monitor what these third parties do with the data once it is out of their hands.\u00a0 However, Mark Zuckerberg\u00a0has <a href=\"https:\/\/www.wired.com\/story\/mark-zuckerberg-talks-to-wired-about-facebooks-privacy-problem\/\">said<\/a>\u00a0<a href=\"https:\/\/www.theverge.com\/2018\/3\/21\/17150270\/mark-zuckerberg-facebook-regulated\">that<\/a>\u00a0his industry should be regulated.<\/p>\n<p>At present he is facing Congress and has delivered an apology and is answering questions.\u00a0 But what will be the outcome of this?\u00a0 What about past regulation?\u00a0 Zuckerberg has stated they regularly testify before Congress on a number of topics.<\/p>\n<p>In 2011, Facebook offered privacy assurances in a settlement with the FTC (Federal Trade Commission).\u00a0 Allowing Cambridge Analytica to harvest data could be a violation of that settlement.\u00a0 The ability to transfer the data of users\u2019 friends should have been banned with the 2011 consent.\u00a0 But what is the FTC going to do to enforce existing regulations?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Turning Up The Heat:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">In 2016, the European Union passed the comprehensive General Data Protection Regulation, or GDPR.\u00a0 One mandate restricts collection of personal data of EU citizens to be only saved for &#8220;specific, explicit, and legitimate purposes\u201d and only with user consent.<\/p>\n<p style=\"padding-left: 30px;\">This means, consent cannot be buried in the terms and conditions.<\/p>\n<p style=\"padding-left: 30px;\">This law will take effect in May and companies worldwide are paying attention.\u00a0 It is expected that this will expose the industry like nothing else.\u00a0 In preparation for this law, PayPal\u00a0published\u00a0a list of companies it might share your personal data with \u2013 over 600 companies.<\/p>\n<h1>\u00a0Best Practices \u2013 Privacy at Stake<\/h1>\n<p>There is no doubt that privacy of information is at stake.<\/p>\n<p>It\u2019s essential that we throttle back on what information we make available online and what data is stored on our PC.\u00a0 Here are our recommendations.<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>We recommend the privacy functionality associated with <a href=\"https:\/\/www.compuclever.com\/products\/compuclever-pc-tuneup\/\">PC Cleaner<\/a>. By using the available functionality you can see all the personal and private data you have on your PC which could be accessed by illegitimate means.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>When on a public Wi-Fi network, we highly recommend not sharing out any sensitive data. Even downloading records online from a public location or terminal can leave your data vulnerable to hacks.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li>If you decide to delete your Facebook account, consider the following:\n<ul>\n<li>You will need to sever all ties with Facebook including Messenger, WhatsApp, and Instagram. Your data can be shared with these apps and policies are similar or, as with Facebook and Instagram, shared.<\/li>\n<li>Any apps that you \u201clog in using Facebook\u201c will no longer work and you will have to enter your log in credentials for these.<\/li>\n<li>Delete all Facebook instances from all devices including your mobile ones. Make sure you delete and not deactivate.\u00a0 <a href=\"https:\/\/www.facebook.com\/help\/contact.php?show_form=delete_account\" target=\"_blank\" rel=\"noopener noreferrer\">Use this link from Facebook<\/a>.<\/li>\n<li>Do not even attempt to log in to Facebook for at least two weeks or you will cancel the account deletion process.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h1>Last Comment<\/h1>\n<p>We started out this two part series asking a question of what to do as a Facebook user.\u00a0 Undoubtedly, the data breach has been the final straw for some and these users are choosing to delete.<\/p>\n<p>Do we throw the baby out with the bath water?<\/p>\n<p>We need to acknowledge that there are positive online developments, <em>and<\/em> we need to take an active role in shaping it.<\/p>\n<p>With respect to the baby \/ bath water analogy \u2013 we certainly can agree the bath water is dirty!<\/p>\n<p>As for the baby \u2013 in the case of social media technology \u2013 we need to closely examine if it\u2019s being overfed.<\/p>\n<p style=\"padding-left: 30px;\">\u201c\u2026the thing we need to understand now,\u201d Shoshana Zuboff states, \u201cis that the online world, which used to be\u00a0<em>our\u00a0<\/em>world, is now where capitalism is developing in new ways.\u201d<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"http:\/\/money.cnn.com\/2018\/04\/09\/technology\/facebook-data-tool-cambridge-analytica\/index.html\">http:\/\/money.cnn.com\/2018\/04\/09\/technology\/<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.ctvnews.ca\/sci-tech\/up-to-87-million-people-affected-in-facebook-privacy-scandal-1.3870656\">https:\/\/www.ctvnews.ca\/sci-tech\/<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.schneier.com\/blog\/archives\/2018\/03\/facebook_and_ca.html\">https:\/\/www.schneier.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><p>We began our two-part series by providing company background, highlighting recent news, and then describing the Facebook data collection machine, and the worldwide response.<br \/>\nIn Part 2, we\u2019re going to look at what the response is from Facebook and Mark Zuckerberg.<br \/>\nMore than this \u2013 we will emphasize what you can do.  We\u2019ll provided three best-practice recommendation for protecting your identity and privacy.<\/p>\n<\/p>","protected":false},"author":5,"featured_media":3935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,75,67,13],"tags":[197,48,127,112,126],"class_list":{"0":"post-3939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-online-security","9":"category-online-share","10":"category-windows-tips","11":"tag-facebook","12":"tag-online-identity","13":"tag-online-security","14":"tag-privacy","15":"tag-security-breach","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Protect Your Privacy &amp; Identity on Facebook - Part 2 - CompuClever<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compuclever.com\/posts\/protect-your-privacy-identity-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Protect Your Privacy &amp; Identity on Facebook - Part 2 - CompuClever\" \/>\n<meta property=\"og:description\" content=\"We began our two-part series by providing company background, highlighting recent news, and then describing the Facebook data collection machine, and the worldwide response. 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